Brand Stories

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Clarity. Alignment. Connection.

Helping organizations discover their essential value and connect (or reconnect) with their ideal audience is at the core of what we do. We facilitate an inclusive, intentional process for change. These stories show how we’ve helped leaders clarify and communicate the value of their organization so their teams, clients, members and communities know that they belong.


Now we know what makes us different and how to tell others.

City of Rochester Minnesota

Clarity and unity are key, especially when you have 900+ employees and 15 diverse departments.

Associations North

Connecting an industry leader to its members.

Associated General Contractors of Minnesota

Crafting a new brand: 100 years in the making

Schwan Financial Group

Confidence and key messages to provide a consistent client experience.

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