MCG color logo upd


Line 1 resized 1

Electrical Association

horizontal hw teal

Project Overview

Electrical Association wanted to create a marketing video that explains the association’s benefits to non-members. This video will be used during educational classes (in front of students) and will be used as a recruitment tool. As 50% of students are non-members, this video will be full of energy and clearly communicate why someone should be a member in one minute or less. Additional uses of this video will be on the website, posted on social media platforms and in promotional emails.


Want strategy + design solutions in your inbox each month?

Subscribe to Mercury Insights!

Harness the power of your brand to drive organizational growth.

Put the Mercury Method™ to work.