Strategy + Design Tips To Elevate Your Brand

No one loves conflict, yet avoiding it can stifle growth. Whether you’re leading a rebrand, launching a new product, or redefining your company’s positioning, there will come a time when your team hits a wall of differing opinions.

Whether it’s choosing your next big project, deciding operating procedures or planning a client event, making decisions is tough. Add a team with diverse perspectives, and you’ve got a recipe for friction.

Some organizations need a brand refresh to refine and modernize their identity. Others require a comprehensive rebrand to reposition themselves and realign their messaging, visual identity, and overall brand experience.

Brand confusion creates marketing chaos, where every effort feels disconnected, and teams waste time adjusting direction instead of executing effectively. A strong brand fixes this.

Brand strategy is about setting the foundational elements that shape how an organization communicates, operates, and is perceived in the market. Those who understand this, approach branding differently.

Branding isn’t about immediate payback. It’s about creating a foundation for long-term success that impacts every part of the business.

Using our Mercury Method, we guided SABR through a structured process that empowered them to make informed, strategic decisions about their brand and membership growth.

By aligning your brand with your organizational goals, you create a foundation for smarter decision-making, stronger engagement, and long-term sustainability.

Branding touches every part of an organization; from operations and sales to recruitment and leadership. And that’s exactly why it can feel overwhelming.

Essential value is the core truth about your organization that differentiates you, connects with your audience, and provides a clear foundation for decision-making.

Branding is one of the most impactful investments an organization can make, but it can also be one of the most difficult to get approved.

Your brand is more than a logo or tagline, it’s the story you tell about who you are, what you value, and why people should want to be part of it. Talented professionals want to work for organizations with a clear sense of purpose.

You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked

The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best

Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself

Change can be hard, it’s time-consuming and uncomfortable. It’s easy to continue doing things the way you’ve always done them. But, as things change within

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The

Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!

Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.

Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!

Looking for a way to capture a new headshot without a photographer?

Learn to guide your own communications audit.

Understand, track and manage the cause-and-effect relationships that control the performance of your company.

Focus on creating experiences that attract the right attendees then leave them wanting more.

Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest

Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.

Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity

Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.

Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.

If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We

Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex

Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a

The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products

Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.