Mercury Insights
Ideas That Help You Create Solutions
Use Insights Gathering to Discover Valuable Information
Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from Justin and Cheri as they discuss why this critical exercise is also one of their favorites!
Read MoreWho’s In Your Bullseye? Discover Your Ideal Audience
Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points the fastest.
Read MoreBuilding Community by Being Clear: LinkedIn Live with Clara Albert of Electrical Association
Executive Director of the Electrical Association, Clara Albert, joins our Founder, Justin, to discuss building community by being clear during our LinkedIn Live event. Watch the replay to learn best practices for empathetic leadership and how clarity is kindness.
Read MoreBuilding Community One Team Member at a Time: LinkedIn Live with Angi Farren of UMACHA
President and CEO of UMACHA, Angi Farren, joins our Founder, Justin, to discuss building community one team member at a time during our LinkedIn Live event. Watch the replay!
Read MoreUse Video to Benefit Your Brand
You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked our video team some questions to help demystify the video storytelling process.
Read MoreBuilding Community Through Strong Connections: LinkedIn Live with Angela Kisskeys of Associations North
Our Founder, Justin, sat down with Associations North President, Angela, to discuss building community through strong connections during our inaugural LinkedIn Live event. Watch the replay!
Read MoreWe Know When You Have A Brand Problem (and how to solve it!)
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.
Read MoreThe Right Two Words Can Define Your Brand’s Value
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.
Read MoreHow to Decide if Your Organization Needs a New Name
Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken lightly. The process to choose a new name is usually part of an entire rebrand that involves time, energy and emotion.
Read MoreHow You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
Read MoreReady to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
Read MoreAvoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
Read MoreUse Insights Gathering to Discover Valuable Information
Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from
read more >>Who’s In Your Bullseye? Discover Your Ideal Audience
Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points
read more >>We Know When You Have A Brand Problem (and how to solve it!)
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve,
read more >>The Right Two Words Can Define Your Brand’s Value
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand
read more >>How to Decide if Your Organization Needs a New Name
Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken
read more >>How You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
read more >>Ready to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
read more >>Avoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
read more >>How Brand Strategy Impacts Recruiting
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in
read more >>Defining Your Manifesto Is Key to a Great Brand Experience
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients.
read more >>When a Branding Agency Evolves Its Own Brand
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we
read more >>What is Brand: How do you know if your brand is creating an emotional connection?
A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a
read more >>Use Insights Gathering to Discover Valuable Information
Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from
read more >>Who’s In Your Bullseye? Discover Your Ideal Audience
Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points
read more >>We Know When You Have A Brand Problem (and how to solve it!)
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve,
read more >>The Right Two Words Can Define Your Brand’s Value
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand
read more >>How to Decide if Your Organization Needs a New Name
Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken
read more >>How You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
read more >>Avoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
read more >>The Power of the Mercury Method
The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they
read more >>Growth Lives on the Edge of Uncomfortability
We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our
read more >>How Brand Strategy Impacts Recruiting
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in
read more >>Defining Your Manifesto Is Key to a Great Brand Experience
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients.
read more >>How Defining Essential Value Communicates Authenticity For Your Brand
You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread
read more >>Website Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself
read more >>A Fresh Brand Needs A Fresh Website
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a
read more >>Plan Effectively for Website Success
Building a new website for your business can be a daunting task whether you’re creating one from the ground up or updating an existing site.
read more >>Use Video to Benefit Your Brand
You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked
read more >>Ready to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
read more >>Leveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best
read more >>Website Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself
read more >>Your Association Marketing Questions Answered
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The
read more >>Executing Impactful Virtual Events: Part One
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
read more >>Executing Impactful Virtual Events: Part Three
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
read more >>Executing Impactful Virtual Events: Part Two
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
read more >>How to Capture a Professional Headshot with Your Mobile Phone
Looking for a way to capture a new headshot without a photographer?
read more >>Time to Streamline Your Communications? Learn How to Facilitate Your Own Audit.
Learn to guide your own communications audit.
read more >>Are You Measuring the Right Metrics?
Understand, track and manage the cause-and-effect relationships that control the performance of your company.
read more >>How to Create an Experience, Not Just Another Event
Focus on creating experiences that attract the right attendees then leave them wanting more.
read more >>Building Community by Being Clear: LinkedIn Live with Clara Albert of Electrical Association
Executive Director of the Electrical Association, Clara Albert, joins our Founder, Justin, to discuss building community by being clear during our LinkedIn Live event. Watch
read more >>Building Community One Team Member at a Time: LinkedIn Live with Angi Farren of UMACHA
President and CEO of UMACHA, Angi Farren, joins our Founder, Justin, to discuss building community one team member at a time during our LinkedIn Live
read more >>Building Community Through Strong Connections: LinkedIn Live with Angela Kisskeys of Associations North
Our Founder, Justin, sat down with Associations North President, Angela, to discuss building community through strong connections during our inaugural LinkedIn Live event. Watch the
read more >>Ready to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
read more >>7 Things I Learned From 24 Years in Business and 50 Years of Life
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
read more >>Leveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best
read more >>When a Branding Agency Evolves Its Own Brand
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we
read more >>Banking On Relationships: the Independent Community Bankers of Minnesota Convention
If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We
read more >>Our Founder, Justin, Is First Guest on New Marketing Leadership Podcast
Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is
read more >>Rochester Moves Forward Together
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex
read more >>Executing Impactful Virtual Events: Part One
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
read more >>A Fresh Brand Needs A Fresh Website
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a
read more >>