Mercury Insights
Strategy + Design Tips To Elevate Your Brand
Answering the Dues Question with Confidence
Most associations know they provide value. The challenge lies in articulating that value in a way that resonates with both members and prospective members. Learn how the Mercury Method informs clear messaging, aligned teams, and the confidence to communicate value effectively.
read more >>The Hidden ROI of Brand Strategy: Why It’s Worth the Investment
Investing in brand strategy might seem difficult to justify at first, but its true value lies in the long-term growth it fuels. Discover how brand strategy can reveal untapped value, positioning your organization for sustained growth and long-term success.
read more >>Competitive Edge: 7 Strategies to Outshine the Competition
A strong, unique brand identity differentiates you from competitors, builds trust, and establishes authority in your industry. Here are seven ways to stand out from the crowd.
read more >>Consistency Counts: Transforming Your Brand from the Inside Out
Your ideal audience is bombarded daily by messages and visuals from brands vying for their attention. Craft a strong brand strategy that delivers a consistent, seamless experience they can connect with to cut through the noise!
read more >>Uncover Your Unique Brand Story
Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest episode of the Mind Your Own Marketing Business podcast to answer that question and many more!
read more >>What Is Your “One Thing”?
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
read more >>Investing in Your People Is an Investment in Your Brand
Leaders are directing their energy to all the wrong places instead of maximizing their impact by investing in their people– all to the detriment of their business. Here are four solutions.
read more >>Merging Associations, Building Futures: The Success Story of BLD Connection
Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity that will resonate with current and future members.
read more >>Ignite Your Brand With Expert Insights Into Your Burning Questions: LinkedIn Live with Emily Youngblood and Cheri Quinn of Mercury Creative Group
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple ideal audiences to speak to, when to integrate AI and more.
read more >>3 Signs You Need a Rebrand
Deciding whether or not it is time for a rebrand can feel overwhelming. Learn three signs to look for that signal it’s time.
read more >>4 Elements of a Compelling Value Proposition
It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components of creating a compelling brand proposition.
read more >>Why You Need An Outside Perspective When You’re Rebranding
An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.
read more >>How the Language of Trust Translates to Brand Success: LinkedIn Live with Ingrid Christensen of INGCO International
Are you developing trust within your organization? Hear from Ingrid Christensen, author of The Language of Trust: Communicate to Build Meaningful Relationships in Business and
read more >>Ignite Your Brand With Expert Insights Into Your Burning Questions: LinkedIn Live with Emily Youngblood and Cheri Quinn of Mercury Creative Group
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple
read more >>How to Remain Relevant to Your Membership Community: LinkedIn Live with B Kyle of the St. Paul Area Chamber
As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our
read more >>Building Community to Grow + Thrive: LinkedIn Live with Rebecca Waggoner
Watch to learn why it’s important to create space for diverse experiences to help make the business community more equitable and inclusive and how to
read more >>Building Community by Leading Change: LinkedIn Live with Curtis Strategy
CEO of Curtis Strategy, Eric Curtis, joins our Founder, Justin, to discuss building community by leading change. Watch the replay to learn the 3 biggest
read more >>Building Community From the Inside Out: LinkedIn Live with Pope Design Group
Pope Design Group needed to refresh its brand identity and messaging to align with its business and team's evolution! Hear from Pope Design Group President
read more >>Building Community by Being Clear: LinkedIn Live with Clara Albert of Electrical Association
Executive Director of the Electrical Association, Clara Albert, joins our Founder, Justin, to discuss building community by being clear during our LinkedIn Live event. Watch
read more >>Building Community One Team Member at a Time: LinkedIn Live with Angi Farren of UMACHA
President and CEO of UMACHA, Angi Farren, joins our Founder, Justin, to discuss building community one team member at a time during our LinkedIn Live
read more >>Building Community Through Strong Connections: LinkedIn Live with Angela Kisskeys of Associations North
Our Founder, Justin, sat down with Associations North President, Angela, to discuss building community through strong connections during our inaugural LinkedIn Live event. Watch the
read more >>Use Video to Benefit Your Brand
You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked
read more >>Leveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best
read more >>Website Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself
read more >>“Is It Time for a Change?” Questions to Ask Your Organization to Gauge if It Needs a Change in Messaging, Look and Feel
Change can be hard, it’s time-consuming and uncomfortable. It’s easy to continue doing things the way you’ve always done them. But, as things change within
read more >>Your Association Marketing Questions Answered
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The
read more >>Executing Impactful Virtual Events: Part One
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
read more >>Executing Impactful Virtual Events: Part Three
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
read more >>Executing Impactful Virtual Events: Part Two
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
read more >>How to Capture a Professional Headshot with Your Mobile Phone
Looking for a way to capture a new headshot without a photographer?
read more >>Time to Streamline Your Communications? Learn How to Facilitate Your Own Audit.
Learn to guide your own communications audit.
read more >>Are You Measuring the Right Metrics?
Understand, track and manage the cause-and-effect relationships that control the performance of your company.
read more >>How to Create an Experience, Not Just Another Event
Focus on creating experiences that attract the right attendees then leave them wanting more.
read more >>Uncover Your Unique Brand Story
Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest
read more >>What Is Your “One Thing”?
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
read more >>Merging Associations, Building Futures: The Success Story of BLD Connection
Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity
read more >>Ready to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury's newest marketing series is a win-win for associations.
read more >>7 Things I Learned From 24 Years in Business and 50 Years of Life
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
read more >>Banking On Relationships: the Independent Community Bankers of Minnesota Convention
If we have learned one thing in the past few years, it's that relationships matter more than ever. And not the short-term, transactional kind! We
read more >>Our Founder, Justin, Is First Guest on New Marketing Leadership Podcast
Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is
read more >>Your Association Marketing Questions Answered
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The
read more >>Rochester Moves Forward Together
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex
read more >>A Fresh Brand Needs A Fresh Website
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a
read more >>Project Focus: Electrical Association Rebrand
The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products
read more >>Shift Out of Reactive Mode
Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.
read more >>Answering the Dues Question with Confidence
Most associations know they provide value. The challenge lies in articulating that value in a way that resonates with both members and prospective members. Learn how the Mercury Method informs clear messaging, aligned teams, and the confidence to communicate value effectively.
Read MoreThe Hidden ROI of Brand Strategy: Why It’s Worth the Investment
Investing in brand strategy might seem difficult to justify at first, but its true value lies in the long-term growth it fuels. Discover how brand strategy can reveal untapped value, positioning your organization for sustained growth and long-term success.
Read MoreCompetitive Edge: 7 Strategies to Outshine the Competition
A strong, unique brand identity differentiates you from competitors, builds trust, and establishes authority in your industry. Here are seven ways to stand out from the crowd.
Read MoreConsistency Counts: Transforming Your Brand from the Inside Out
Your ideal audience is bombarded daily by messages and visuals from brands vying for their attention. Craft a strong brand strategy that delivers a consistent, seamless experience they can connect with to cut through the noise!
Read MoreUncover Your Unique Brand Story
Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest episode of the Mind Your Own Marketing Business podcast to answer that question and many more!
Read MoreWhat Is Your “One Thing”?
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
Read MoreInvesting in Your People Is an Investment in Your Brand
Leaders are directing their energy to all the wrong places instead of maximizing their impact by investing in their people– all to the detriment of their business. Here are four solutions.
Read MoreMerging Associations, Building Futures: The Success Story of BLD Connection
Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity that will resonate with current and future members.
Read MoreHow the Language of Trust Translates to Brand Success: LinkedIn Live with Ingrid Christensen of INGCO International
Are you developing trust within your organization? Hear from Ingrid Christensen, author of The Language of Trust: Communicate to Build Meaningful Relationships in Business and Life about how you can build trust within your organization, and yourself!
Read MoreIgnite Your Brand With Expert Insights Into Your Burning Questions: LinkedIn Live with Emily Youngblood and Cheri Quinn of Mercury Creative Group
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple ideal audiences to speak to, when to integrate AI and more.
Read MoreHow to Remain Relevant to Your Membership Community: LinkedIn Live with B Kyle of the St. Paul Area Chamber
As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our founder, Justin, on our Building Community webinar series to share her top five tips for new leaders. You’ll also learn the 4 Principles of creating connections that count.
Read MoreBuilding Community to Grow + Thrive: LinkedIn Live with Rebecca Waggoner
Watch to learn why it’s important to create space for diverse experiences to help make the business community more equitable and inclusive and how to have difficult conversations that build trust and deepen relationships, even when the parties don’t agree.
Read More