Insights

“I don’t feel like our website reflects who we are anymore.”  “Why is it so hard to find what I want on our website?” “Our website is taking forever to load.”   Sound familiar? If so, then you probably know you need to improve your website, but you may not know where to start!  Maybe […]

Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone.  It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]

As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients. Q: How did you know your brand needed to […]

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We attended the Independent Community Bankers of Minnesota Convention and shared our two cents on adapting to the new hybrid work model.

It’s easy to track marketing ROI for activities like a direct mail coupon offering or a client acquisition event. It’s more difficult to determine the value of activity that builds your brand. Discover why Brand Awareness matters and how it translates to your bottom line.

You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread that resonates with your members and weave it into your communications to help strengthen loyalty.

Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.

Change can be hard, it’s time-consuming and uncomfortable. It’s easy to continue doing things the way you’ve always done them. But, as things change within your organization it’s important to take a look at the way you’ve always done things and ask if those ways still make sense for the current state of your business.

Are you curious what a rebrand can do for your organization? Hear from one of our client’s firsthand! We worked with the Associated General Contractors of Minnesota on rebranding their 100-Year-Old Association.

Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are thre really simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.

This month a wee bit of the Irish comes out in many of us, and we like to think an extra bit of luck is floating in the air. Check out what we think are the best ways to get lucky (in business).