Strategy + Design Tips To Elevate Your Brand

Deciding whether or not it is time for a rebrand can feel overwhelming. Learn three signs to look for that signal it’s time.

It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components

An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that

Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from

Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points

If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve,

A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand

Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken

How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.

Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they

We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our

You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked

The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best

Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself

Change can be hard, it’s time-consuming and uncomfortable. It’s easy to continue doing things the way you’ve always done them. But, as things change within

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The

Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!

Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.

Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!

Looking for a way to capture a new headshot without a photographer?

Learn to guide your own communications audit.

Understand, track and manage the cause-and-effect relationships that control the performance of your company.

Focus on creating experiences that attract the right attendees then leave them wanting more.

Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.

Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.

If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We

Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex

Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a

The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products

Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.

At the end of 2018, I made a decision and took the initial steps to integrate EOS (Entrepreneurial Operating System) into my company, Mercury Creative

Cut the Clutter Workshop Attendees Find Value in Two-Hour Workshop

Justin Bieganek Honored with Allied Volunteer of the Year Award