Insights

Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience. 

Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone. It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]

As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

It’s easy to track marketing ROI for activities like a direct mail coupon offering or a client acquisition event. It’s more difficult to determine the value of activity that builds your brand. Discover why Brand Awareness matters and how it translates to your bottom line.

You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread that resonates with your members and weave it into your communications to help strengthen loyalty.

Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.

Are you curious what a rebrand can do for your organization? Hear from one of our client’s firsthand! We worked with the Associated General Contractors of Minnesota on rebranding their 100-Year-Old Association.

Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are three simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.

Welcome to the start of our brand series that will give you an inside look at our internal process, the Mercury Method. We will be sharing the steps we take with our clients when branding or rebranding an organization which can serve as a guide for your own brand exploration!

The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products and services that they extend to their members. To continue evolving, they realized it was time to reconnect to their brand and create a fresh and relevant identity that is a better reflection of their dynamic, energized, and connected association.