The Mercury Method

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Strategy First. Design Second.

The power of the Mercury Method.

We foster partnerships with our clients that enable us to
uncover the true essence of their brand.

Our immersive process connects leaders, stakeholders and employees to their brand and the brand to its ideal audiences. The Mercury Method provides clarity and direction – giving us total confidence in our ability to deliver exceptional results to take your organization to new heights.

Frame

Spread Your Wings

We begin each rebrand project with strategy first. Our brand strategists and project directors will guide you
through discovery and insights gathering that will uncover the true essence of your brand.

Discover

your value

Define

your brand

Plan

for growth

Take Flight

Once we have reviewed recommendations for refreshing your brand elements, our partnership continues with the addition of our creative team. Design and production of your brand identity, website, content, marketing and promotional materials all happen in this phase.

Design

brand elements

Prepare

for launch

Communicate

inside out

Soar

It’s time to take your business to new heights. We will help keep your team on brand as you execute the brand launch. We will also continue to support your business as you align your brand strategy and ongoing marketing efforts to your overall business goals to drive results.

Implement

your plan

Evaluate

your success

Coach

your team

Evolve

Evolve is the on-going phase of the Mercury Method. Keeping your organization on-brand takes time and attention. Mercury Creative Group is committed to providing resources that can help. Your brand is our brand. Your success is our success. Go back to Soar to see how on-brand coaching helps launch your brand or learn more about how Mercury Creative Group can help you keep the momentum.

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The Work

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See how we’ve helped other brands reach new heights.