Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins Joe Barsness of Fjorge on their latest episode of the Mind Your Own Marketing Business to answer that question and more.
Some listening highlights include:
- What value does a brand strategy firm bring? @5:25
- How Mercury helps trade associations and AEC brands @7:36
- Justin’s passion for transformations and supporting his team @9:00
- Taking Mercury through it’s own rebranding @14:42
- Rebranding the City of Rochester @15:54
- The misconceptions of what a brand is @18:43
