Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We attended the Independent Community Bankers of Minnesota Convention and shared our two cents on adapting to the new hybrid work model.
Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is extremely important to us! We recently found such a partner in Kudoscode, a Minneapolis-based web development firm. After numerous successful projects together, their owner Michael sat down for a discussion with our Founder Justin who shared his marketing leadership tips and discussed ways to deal with different obstacles in the ever-changing landscape we are all navigating.
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a fresh website!
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.
