IFAI is a member-owned, member-driven trade association representing the global industrial fabrics industry. With six award-winning publications, thousands of members and a dozen events a year; they offer great value to their members. Known for their top notch yearly expo and trade show, they wanted to ensure that current and future members understand that IFAI is way more than just a tradeshow. To best communicate the value of IFAI, we created an interview-style video with IFAI leaders. This personal and upbeat video showcases board members and division leaders sharing their IFAI knowledge and experiences. It definitely hit the mark in communicating why being a member is a must for those working in the industrial fabrics industry.