Work

Strategy first. Then the work takes shape.

Every project looks a little different, but the goal stays the same: help organizations uncover the right direction before execution begins, communicate more clearly to their primary audience, and bring their brand to life in ways teams can consistently understand and use.

Real Organizations. Real Change.

  • hallberg banner

    Hallberg Marine

    Brand Strategy + Brand Activation:
    Turning Strategy Into Story-Through a Refreshed Brand, Content Plan + Marketing Rollout

    See how we did it

  • ism banner

    ISM – Twin Cities

    How a unified strategy and refined design elevated association marketing to new levels

    See how we did it

  • digin banner

    DIGIN Midwest

    Rebranding a respected association with an identity that reflects its mission and momentum.

    See how we did it

  • atticus banner

    Atticus Family Law

    Strategic Voice, Stronger Brand: When your brand no longer matches your value, it’s time to evolve.

    See how we did it

  • scisoc banner

    Scientific Societies

    From Doer to Discerner:
    How Coaching Helped Transform a Marketing Leader and Culture

    See how we did it

  • Empty office interior: a lounge corner with copy space and wordesks behind glass door

    Accola

    Clarifying Purpose: The Rebrand that Brought a Bold New Vision to Life

    See how we did it

  • Empty office interior: a lounge corner with copy space and wordesks behind glass door

    Henson Efron

    Aligning Vision with Reality:
    The Power of Brand Strategy in Legal Services

    See how we did it

  • CKC Banner

    CKC Good Food

    Standing Out: Elevating Brand Recognition in a Competitive Market

    See how we did it

  • TKDA

    TKDA

    How one word established a timeless brand foundation.

    See how we did it

Have a change your brand needs to catch up to?

If your organization is growing, merging, or struggling to tell a clear story, Mercury can help you make sense of what is happening and shape the brand, message, and marketing to support what comes next.