Plant health is the key to sustainable intensification of agriculture to feed the growing global population by 2050. Thus, recognition, advocacy, and support for the promotion of plant health is of paramount importance if the international community is to guarantee plant resources for a food secure world based on stable and sustainable​ ecosystems.

The American Phytopathological Society engaged with us to help them plan and orchestrate a year-long awareness campaign around the United Nations 2020 International Year of Plant Health. One of the key components was a video centered on the idea that plants play an integral (and often hidden) role in our lives.