Nursery and Landscape Association
Industry Leaders Join to Rebrand a Reinvigorated Show
Breathing New Life Into an Established Expedition
We engaged their team in a working session to develop a brand profile and essential value which would inform the direction of the new brand identity. Our goal was to leverage existing “Expo” brand equity and create a relevant and memorable name and logo.
Creating a logo for this event presented a very unique challenge. It needed to represent all industry sectors that are supported by MNLA + MTGF in a clean, sophisticated, sharp and current way. The resultant logo does just that, as well as conveying the uncommon blend of opportunities for personal and professional growth.