Resources
Resources for leaders navigating change.
Brand clarity, stakeholder alignment, and meaningful change can be hard to navigate when you are leading from the inside. These resources are here to help you think through what is shifting, what feels unclear, and what your organization may need next, whether you are sharpening your message, aligning a board, clarifying member value, or preparing for a bigger brand decision.
Latest Thinking
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Who’s In Your Bullseye? Discover Your Primary Audience
It turns out that playing darts has A LOT to do with marketing. Too many organizations approach marketing like throwing darts haphazardly at the board….Read more
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When Values Are Practiced Together
Learn how we helped industry leaders move from concern to coordination—aligning strategy, messaging, and leadership around the belief that mental health is safety. That work…Read more
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More Isn’t Always Better: Rethinking Your Marketing Volume Problem
When engagement dips, the instinct is to add more emails, more events and more content. But more isn’t better. Better is better. Overproduction leads to…Read more
Webinar Replays
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Crafting a Winning Value Proposition Through Member Insights
Discover the sweet spot of Strategy + Tech – See how the right branding and technology blend can transform how you engage your members in…Read more
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How the Language of Trust Translates to Brand Success: LinkedIn Live with Ingrid Christensen of INGCO International
Are you developing trust within your organization? Hear from Ingrid Christensen, author of The Language of Trust: Communicate to Build Meaningful Relationships in Business and…Read more
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Ignite Your Brand With Expert Insights Into Your Burning Questions: LinkedIn Live with Emily Youngblood and Cheri Quinn of Mercury Creative Group
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple…Read more
Worksheets
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Start with Strategy: Six Key Marketing Components
This worksheet helps clarify your brand’s communication strategy by identifying key audiences, defining core messages, and aligning content with business goals. Designed for: Marketing directors,…Read more
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Create Your Value Proposition
This worksheet helps you craft a value proposition that identifies your primary audience, what they need most and how your organization is best positioned to…Read more
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3 Simple Steps to Discover Your Primary Audience
Defining your primary audience is the first step in developing a brand guide. All other brand elements flow from this. In thinking of your audience,…Read more
Keep your thinking sharp between big decisions.
Get occasional insights on brand strategy, messaging, leadership alignment, and communicating through change, written for leaders who are trying to make the next right move.