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A Brand Strategy + Design Firm

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Helping Brands Engage and Connect With Their Desired Audience

Strategy first. Design second. The Mercury Method™.

Featured Rebrands

Pope Design Group

Unifying the messaging from the inside out.

BLD Connection

A new brand name helped merge two associations by inspiring connection.

City of Rochester Minnesota​

Clarity and unity are key, especially when you have 15 diverse departments.


Defining essential value elevates communication with all audiences.​

BankIn Minnesota

How a comprehensive rebrand led to a new name + a powerful call to action.

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