Brand + Marketing Tools
3 Simple Steps to Discover Your Primary Audience
This worksheet helps you craft a profile for the buyers that align with your values, engage with your brand and become advocates for your organization.
- Identify your favorite buyers
- Pinpoint shared characteristics and decision-making traits
- Create a clear audience profile to guide your marketing and messaging
Designed for:
Marketing directors, association executives, and their communication teams, who want to build meaningful connections with their most valuable audience.
Create Your Value Proposition
This worksheet helps you craft a value proposition that identifies your primary audience, what they need most and how your organization is best positioned to solve their challenges.
- Identify your unique differentiators
- Craft a compelling statement that resonates
- Provide clarity and alignment to your entire team
Designed for:
Marketing directors, association leaders, and business decision-makers, who need a clear and strategic way to communicate their brand’s impact.
Start with Strategy: Six Key Marketing Components
This worksheet helps clarify your brand’s communication strategy by identifying key audiences, defining core messages, and aligning content with business goals.
- Identify who needs to hear from you
- Define the messages that matter most
- Align content with strategic business goals
Designed for:
Marketing directors, association leaders, and their teams, who need a clear framework to set strategic marketing priorities before jumping into execution.
