Rebrands

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Orion Airmotive

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Project Overview

This Rebrand is the Stuff of Legends

When a new private jet company approached us to tackle the branding of their company, they had already selected a name – Orion Airmotive Management. Orion is a prominent constellation located on the celestial equator and visible throughout the world. It is one of the most conspicuous and recognizable constellations in the night sky. In Greek mythology, Orion is a supernaturally strong hunter.

Our logo work focused upon the chosen name and the luxury, full-service offerings of the company. The resulting logo is strong, dynamic and award-winning. We incorporated the new logo throughout their organization, including various on-jet applications.

Award: Logolounge 7: 2000 International Identities by Leading Designers

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