Leadership Saint Paul
A Brand Built For Future Leaders
See “Leading With Purpose” in Action
Leadership Saint Paul (LSP) is the premier program in the Twin Cities for emerging and current civic and business leaders and is presented by the Saint Paul Area Chamber of Commerce (SPACC). LSP needed its own brand logo and identity that would set them apart from the SPACC, yet fit within the brand family. In addition to establishing their own identity, one of LSP’s goals was to develop communication pieces that would attract a more diverse pool of applicants for their program.
To further enhance its efforts to attract diverse applicants for its unique and impactful leadership program, Leadership St. Paul (LSP) also engaged with us to create a video for online and presentation use. We delivered an engaging piece that introduces their 10-month program and encourages viewers to experience LSP for themselves.