Anchor Paper

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Project Overview

Honoring the Past, Positioning for the Future

Their doors opened in 1923 and since then Anchor Paper Co. has been an important part of the business landscape in Minnesota and more specifically, St. Paul. They selected us for their first major rebrand. An employee-owned company with fourth generation leadership, we knew that the new look needed to be strong and stable while walking the fine line between trendy and timeless. We also created a unified look for their four divisions.
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Check out the video we created to help them announce the re-brand to their employees.