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Category: Rebrands

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BLD Connection

BLD Connection

Rebrands BLD Connection A new brand name and messaging platform helped merge two associations by gaining buy-in + inspiring connection. Project Overview The Northwestern Lumber

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BankIn Minnesota

BankIn Minnesota

Rebrands BankIn Minnesota How a comprehensive rebrand led to a new name + a powerful call to action. Project Overview As the community banking industry

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UMACHA

Rebrands UMACHA Defining essential value elevates communication with all audiences. Project Overview The electronic payments industry is changing at a rapid pace and UMACHA felt

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Pope Office Design

Pope Design Group

Rebrands Pope Design Group A comprehensive rebrand that helped unify messaging from the inside out. Project Overview Pope Architects was growing and evolving. Their leadership

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AGC of Minnesota

Rebrands AGC of Minnesota Creating a strong brand identity that increases awareness and fosters engagement. Project Overview After 100 years of shaping and supporting the

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AssociationsNorth Home

Associations North

Rebrands Associations North Connecting an industry leader to its members. Project Overview For nearly 60 years, The Midwest Society of Association Executives had led the

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HealthFitness

Rebrands HealthFitness “Now we know what makes us different and how to tell others.” How Mercury defined a differentiator and unified a team. Project Overview

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BOMA Greater Minneapolis

Rebrands BOMA Greater Minneapolis Bringing freshness + relevancy to an established brand Project Overview Following a complete brand audit including member insight gathering, Mercury created

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Northwest Family Clinics

Rebrands, Logos Northwest Family Clinics An injection of smart thinking drives long-term growth strategy. Project Overview Northwest Family Physicians was looking to drive growth in

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Visit Saint Paul

Rebrands Visit Saint Paul Award-winning rebrand attracts visitors. Project Overview Our first rebrand planning meeting with the Visit Saint Paul team resulted in one main

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