Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken lightly. The process to choose a new name is usually part of an entire rebrand that involves time, energy and emotion.
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.
We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience.
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients.
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.
It’s easy to track marketing ROI for activities like a direct mail coupon offering or a client acquisition event. It’s more difficult to determine the value of activity that builds your brand. Discover why Brand Awareness matters and how it translates to your bottom line.
You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread that resonates with your members and weave it into your communications to help strengthen loyalty.
Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.
