It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components of creating a compelling brand proposition.

An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.

Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from Justin and Cheri as they discuss why this critical exercise is also one of their favorites!

Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points the fastest.

If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.

How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.

Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience. 

As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.