“The Soar! Marketing Series was great! It made it easy for me to deliver high-quality education to my members and created revenue for my association. Best of all, feedback from participants has been extremely positive!”
– Patti Coles VP & Director of Events & Education
The Soar! Marketing Series offers tangible steps for associations to enhance their marketing strategy and communications. As a hands-off revenue opportunity for associations and a value-add for members, it’s a win for everyone.
Soar! Sessions in Action With ICBM
We know we are succeeding when a client shares a challenge and trusts us to work with them to solve it, which is precisely what happened with the Independent Community Bankers of Minnesota (ICBM).
ICBM was looking for a new way to provide valuable education to their bank members – specifically those who had marketing function responsibilities. To meet this need, Mercury created a workshop series that focused on content to inform and inspire. A workshop series that would help define their members’ marketing strategies and the right marketing communications to produce.
One participant had this to say:
“I gained a lot from the sessions. It was nice to be able to really tailor the information to my bank.”
Flexible + Interactive Workshops
The Soar! Marketing Series consists of six 75-minute virtual and/or in-person sessions with supportive Office Hours in between. Before every session, participants receive details and homework to increase the efficiency of our time together. Large group discussions, small group breakouts, chat, and polls are all incorporated to keep sessions interactive. Most importantly, there is always a takeaway that participants can bring back to their organization to begin to put what they learned into action.
Sample Soar! Agenda
Session One: Ideal Customers + Insights
Session Two: Communications Audit + Planning
Session Three: Website Audit + Planning
Session Four: Social Media – When, Where & Why?
Session Five: Staying Connected to Your Customers
Session Six: Establishing A Marketing Budget
What Are Your Members’ Marketing Challenges?
When facing marketing challenges, it’s important to remember that you’re not alone. We believe community creates meaningful change.