In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.
Welcome to the start of our brand series that will give you an inside look at our internal process, the Mercury Method. We will be sharing the steps we take with our clients when branding or rebranding an organization which can serve as a guide for your own brand exploration!
The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products and services that they extend to their members. To continue evolving, they realized it was time to reconnect to their brand and create a fresh and relevant identity that is a better reflection of their dynamic, energized, and connected association.
Learn why relationship-building plays an integral role in business success.
In order to keep everyone aligned and championing the new brand, leaders need to be hyper-aware of the emotional impact of organizational change.
We have experienced great success utilizing the power of many to move companies forward. Here are a few ways that we regularly harness the power of collaboration.
At the end of 2018, I made a decision and took the initial steps to integrate EOS (Entrepreneurial Operating System) into my company, Mercury Creative Group.
Reflection and goal setting are important elements of business maintenance and growth.
Every solid brand understands its competition in depth. If your brand wants to cultivate a successful niche in the industry it serves, knowing the competition will help you differentiate your services and stand out.
A sharpening of the focus on what your brand stands for, and for whom.
The handwritten note has experienced a marked decline since the advent of email, texting and social media. As a lover of letters, this saddens me. Therefore, I’m giving you five reasons to implement handwritten notes into your daily life.
