Blog

Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience. 

Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself to determine which is needed and when to do it!

Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone.  It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in…

As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.

Are you curious what a rebrand can do for your organization? Hear from one of our client’s firsthand! We worked with the Associated General Contractors of Minnesota on rebranding their 100-Year-Old Association.

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.

At the end of 2018, I made a decision and took the initial steps to integrate EOS (Entrepreneurial Operating System) into my company, Mercury Creative Group.