Blog

It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components of creating a compelling brand proposition.

An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.

Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from Justin and Cheri as they discuss why this critical exercise is also one of their favorites!

If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.

A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.

Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken lightly. The process to choose a new name is usually part of an entire rebrand that involves time, energy and emotion.

How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.

Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.

Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.

We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.