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How Collaboration Builds Better Brands

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In a recent team discussion about how we work with our clients and what makes it different from other agencies, Meg (our art director) made the insightful observation that collaboration is at the core of how we approach many of our projects. And we don’t just mean within our own team. We have experienced great success utilizing the power of many to move companies forward. Below are a few ways that we regularly harness the power of collaboration.

Collaboration Builds Better Brands

The most crucial part of our rebrand process is a day-long session not only with the organization’s staff but also key outside stakeholders. We find that collaboration with the stakeholders whom your projects and product directly affect – members, customers, partners – provides some of the best results. Working with a wide range of industries and specialties, each experience is unique. The one commonality is the way that the power of collaboration builds trust, brings consensus and expedites the process. At the outset of our day-long session, we set some expectations that are key to successful collaboration: be open-minded to the process, share your insights and thoughts openly, be kind (not judgemental), and be willing to disagree.

Cut the Clutter Benefits from Collaboration

During our Cut the Clutter workshops, individuals and organizations join together to cut, combine and clarify the communications they send to their primary audiences. The hands-on, collaborative process involves working with others in attendance to obtain that outside perspective. Insights from others act as an accelerant, helping individuals and teams make the decisions that lead to more effective and efficient communications.

Did you know?

Collaboration is at the forefront of effective workplaces:

  • 86% of employees and executives cite a lack of collaboration or ineffective communication for workplace failures. (Source: Salesforce)
  • 97% of employees and executives believe a lack of alignment within a team impacts the outcome of a task or project.  (Source: Mckinsey)
  • 99.1% prefer a workplace where people identify and discuss issues truthfully and effectively. (Source: Proofhub)

Ready to hear more about how collaboration can move your organization forward?

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