Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!
In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
Welcome to the start of our brand series that will give you an inside look at our internal process, the Mercury Method. We will be sharing the steps we take with our clients when branding or rebranding an organization which can serve as a guide for your own brand exploration!
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a fresh website!
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products and services that they extend to their members. To continue evolving, they realized it was time to reconnect to their brand and create a fresh and relevant identity that is a better reflection of their dynamic, energized, and connected association.
Looking for a way to capture a new headshot without a photographer?
Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.
Learn why relationship-building plays an integral role in business success.
