Ready to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?
If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We attended the Independent Community Bankers of Minnesota Convention and shared our two cents on adapting to the new hybrid work model.
Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.
Are you curious what a rebrand can do for your organization? Hear from one of our client’s firsthand! We worked with the Associated General Contractors of Minnesota on rebranding their 100-Year-Old Association.
Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is extremely important to us! We recently found such a partner in Kudoscode, a Minneapolis-based web development firm. After numerous successful projects together, their owner Michael sat down for a discussion with our Founder Justin who shared his marketing leadership tips and discussed ways to deal with different obstacles in the ever-changing landscape we are all navigating.
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!
In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
Welcome to the start of our brand series that will give you an inside look at our internal process, the Mercury Method. We will be sharing the steps we take with our clients when branding or rebranding an organization which can serve as a guide for your own brand exploration!
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a fresh website!
