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Every organization has its own version of “too many cooks in the kitchen.” Board members, leadership teams, committees—each with their own priorities, perspectives, and (let’s be honest) egos. Aligning them on a brand strategy can feel like herding cats.
But here’s the good news: it doesn’t have to. The key is co-creation.
At Mercury, we empower leaders to discover and define their brand collaboratively. We’re not here to tell you who you are; we’re here to guide you toward clarity and consensus—without the endless debates or power struggles.
“A lot of leaders think their job is to create the brand narrative. It’s not. The brand is bigger than any one person—it’s about discovering the truth of the organization and aligning everyone around it.”
– Emily Youngblood, Client Services Director
How We Help Stakeholders Align:
- Facilitation with a Purpose: We host conversations that surface your team’s shared vision and values.
- Turning Complexity into Simplicity: Our process finds the through lines and distills them into a clear brand narrative.
- Bridging the Gaps: We translate the language of branding for non-marketing stakeholders so they see its value in operational and strategic terms.
Take Jim from Bankin, for example. He brought Mercury in not just to help develop a new brand but to guide his board and leadership team through the process. By involving us at every stage—from surveys to board presentations to brand launch—he ensured alignment and buy-in at all levels. The result? A unified brand that strengthened their reputation and expanded their reach.
Whether you’re dealing with a boardroom of skeptics or a team with competing priorities, we’ve got your back. Learn more about the BankIn brand project here.
Let us show you how the Mercury Method can help guide your organization in co-creating your brand strategy.
