The 2017 Associations North Annual Meeting and Expo dared exhibitors and attendees to “Go Big or Go Home.” With a gigantic hole-in-one golf game, puppy cuddling and giant Jenga, it was clear to see that many chose to meet that dare head-on. US Bank Stadium proved to be the ideal venue for this over the top event. We partnered with Associations North to create a vibrant event logo that was inspired by the striking architecture of the stadium. The logo, theme and colors were utilized in a variety of applications from printed invitations to impactful floor and wall graphics. The pieces we produced had the desired effect of increasing both attendance and exhibitors. That’s what we call going big!