3 Simple Steps to Discover Your Primary Audience
Defining your primary audience is the first step in developing a brand guide. All other brand elements flow from this.
In thinking of your audience, what promise do they think you are making? What do they expect when they meet with you, hire you, buy from you or work with you?
To answer these questions, you have to know who your brand speaks to. This is your primary audience – the people who love to engage with your brand! When you put your primary audience at the center of your communications, you will improve engagement, increase loyalty, and attract the right prospects.
This worksheet is a simplified version of the process Mercury uses to help our clients define their primary audience.
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