Spread Your Wings
Discover + Define + Plan
We begin each rebrand project with strategy first. Our brand strategists and project directors will guide you through discovery and insights gathering that will uncover the true essence of your brand.
Once you decide that a re-brand is right for your organization and Mercury Creative Group is the right partner, the next things you are likely wondering are:
What do we get? How much will this cost? How long will it take?
Here is a breakdown of the deliverables you will receive with this phase of The Mercury Method™ and considerations for your investment of time and money.
Writing + Auditing
Mercury will build and complete all content writing for your Brand Guide. Plus we’ll conduct an audit of your current brand elements and touchpoints.
Spread Your Wings is the first phase of the Mercury Method™. This phase will help you discover your brand strategy and build your brand guide. Go back to view the full Mercury Method™ or move to Take Flight to see what’s next.