Welcome to The Mercury Launchpad
Rocket Your Brand to Success!
The Mercury Launchpad is perfect for organizations ready to define their brand’s unique value and take their marketing efforts to new heights. Over the course of 4-5 weeks, we’ll have weekly 60-minute discovery meetings with your team to gather the information we need to create your brand brief, marketing strategy, and action plan.
Welcome to The Mercury Launchpad
Rocket Your Brand to Success!
The Mercury Launchpad is perfect for organizations ready to define their brand’s unique value and take their marketing efforts to new heights. Over the course of 4-5 weeks, we’ll have weekly 60-minute discovery meetings with your team to gather the information we need to create your brand brief, marketing strategy, and action plan.
Transform Your Brand with Expert Guidance
Our experts work with you to quickly get inside your organization and determine who you are, what you do, and who you do it for. Here’s how we do it:
Brand Survey: We start by sending a brand survey to your leadership team.
Discovery Sessions: Our Brand Strategist and Project Manager facilitate discovery sessions to capture essential information about your brand.
Crafting Your Brand Brief: We create a detailed brand brief including:
- Ideal Audience
- Value Proposition
- Key Words and Key Messages
- Your Brand Story
Strategic Marketing Planning: We collaborate to develop a strategic marketing plan with clear priorities and a guide to achieving them
Your Brand's Flight Plan to Success
Our process is simple, engaging and designed to uncover what makes your brand unique. With The Mercury Launchpad, you’ll have everything you need to make your brand shine.
Launchpad Deliverables:
- Primary Audience (Summary, Profile + Avatar)
- Value Proposition
- Key Words, Key Messages + Brand Story
- Strategic Marketing Priorities
- Tactical Marketing Plan Overview
Enhance Your Journey with Insights Gathering
To take your brand strategy even further, consider adding the Insights Gathering process to your Mercury Launchpad project. Gathering insights helps you learn about motivators and loyalties in your audience base, validate or correct assumptions about brand perception, and identify potential marketing opportunities.
Your Mercury Project Manager will assist you in sending a brand survey to external audiences, including current clients, past clients, referral partners, and other stakeholders, to collect additional perspectives about your brand. Additionally, your Mercury Brand Strategist will conduct one-on-one interviews with selected stakeholders.
All gathered data is analyzed and compiled into a comprehensive Insights Report, which includes:
- Observations
- Opportunities
- Recommendations
This work adds rich perspective to inform your brand elements and marketing priorities. The Insights Report will provide a thorough analysis to guide your brand’s future success.
Insights Gathering Deliverables:.
- Surveys – sent + collected by your Mercury team
- One-On-One Interviews – up to 12 phone or video conference calls with your Mercury Brand Strategist
- Complete Analysis + Insights Report
