MCG color logo upd

The Mercury Launchpad

A Jumpstart Program to Ignite Your Association’s Success!

Are you gearing up for a big member conference, creating your content plan, or kicking off annual marketing planning? 

We understand the pressure and tight timelines that come with planning for the future. That’s why we created the Mercury Launchpad.

Our experts work with you to quickly get inside your organization and determine who you are, what you do, and who you do it for.  When we are done you will have clear foundational brand elements, as well as an established work plan for the next steps. This includes prioritizing efforts, budgets, and a realistic timeline.

Here’s what you can expect from the Mercury Launchpad:

Phase 1

Brand Audit, Primary Audience Analysis, Key Messaging Pillars

The Mercury Team will:

  • Conduct a brand and marketing survey with key project stakeholders.
  • Facilitate a kickoff workshop with key stakeholders to discuss goals and objectives, audit brand elements, and define primary audiences.
  • Deliverables:
    • Compiled survey results and observations.
    • Brand Strategy Brief including: including value proposition, primary audience summary, and key messaging pillars.

Phase 2

Marketing Tactical Plan, Timeline + Budget

The Mercury Team will:

  • Facilitate a meeting with key stakeholders to audit current marketing activity and develop a tactical marketing plan.
  • Deliverables:
    • Marketing tactical plan that defines your marketing channels, content topics, communications cadence and proposed promotional activities. 
    • Execution timeline with project milestones.

Phase 3

Final Deliverables + Recommendations for Next Steps

The Mercury Team will:

  • Conduct a final review meeting of all deliverables and make any necessary refinements.
  • Deliver our recommendation for design + execution support and discuss the next steps.

After completing the Launchpad you will be set up for success with:

  • Brand + Marketing Survey Summary
  • Brand Strategy Brief
  • Marketing Tactical Plan
  • Recommendations for Design + Ongoing Marketing Support


Our Mercury Launchpad program is a streamlined process that combines strategic marketing planning with expert marketing support to fast track your success. Pricing starts at $8,000 with an estimated timeline of 4-6 weeks.

Connect with us today to schedule a consultation and secure your spot in this exclusive program by the end of the year.

Let’s ignite your association’s potential together!