Value Proposition Worksheet
Now, more than ever, your desired audience demands a simple and consistent brand experience. Successful brands all have a simple and clear value proposition, which includes the following elements
- Your specific ideal audience
- Your stated product or service
- How your product or service is unique and different from your competitors
- How your product or service fills a specific need for your ideal audience
This brand element acts as a guide for all of your brand communications, internally and externally. It informs everything from your strategic plan to your marketing activities.
Most importantly, finding your value proposition is a group effort! Working together creates clarity in your purpose and achieves buy-in from your team to own the results and live the brand.
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