3 Simple Steps to Creating Your Ideal Audience Avatar
Defining your ideal audience is the first step in developing a brand guide. All other brand elements flow from this.
In thinking of your audience, what promise do they think you are making? What do they expect when they meet with you, hire you, buy from you or work with you?
To answer these questions, you have to know who your brand speaks to. Mercury calls this your “ideal audience” – the consumers who love to engage with your brand! Connecting with your ideal audience is the key to building and growing your brand.
This worksheet is a simplified version of the process Mercury uses to help our clients define their ideal audience.
Ready to identify who your brand speaks to? Let’s dig in!