Crafting a Winning Value Proposition Through Member Insights
Discover the sweet spot of Strategy + Tech – See how the right branding and technology blend can transform how you engage your members in this 30-minute webinar.
Discover the sweet spot of Strategy + Tech – See how the right branding and technology blend can transform how you engage your members in this 30-minute webinar.
Most associations know they provide value. The challenge lies in articulating that value in a way that resonates with both members and prospective members. Learn how the Mercury Method informs clear messaging, aligned teams, and the confidence to communicate value effectively.
Investing in brand strategy might seem difficult to justify at first, but its true value lies in the long-term growth it fuels. Discover how brand strategy can reveal untapped value, positioning your organization for sustained growth and long-term success.
A strong, unique brand identity differentiates you from competitors, builds trust, and establishes authority in your industry. Here are seven ways to stand out from the crowd.
Your ideal audience is bombarded daily by messages and visuals from brands vying for their attention. Craft a strong brand strategy that delivers a consistent, seamless experience they can connect with to cut through the noise!
Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest episode of the Mind Your Own Marketing Business podcast to answer that question and many more!
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
Are you developing trust within your organization? Hear from Ingrid Christensen, author of The Language of Trust: Communicate to Build Meaningful Relationships in Business and Life about how you can build trust within your organization, and yourself!
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple ideal audiences to speak to, when to integrate AI and more.
As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our founder, Justin, on our Building Community webinar series to share her top five tips for new leaders. You’ll also learn the 4 Principles of creating connections that count.
Watch to learn why it’s important to create space for diverse experiences to help make the business community more equitable and inclusive and how to have difficult conversations that build trust and deepen relationships, even when the parties don’t agree.
CEO of Curtis Strategy, Eric Curtis, joins our Founder, Justin, to discuss building community by leading change. Watch the replay to learn the 3 biggest issues organizations across sectors struggle with right now, the #1 reason why everyone needs to engage in strategic planning and the 5 tenets to lead organizations through change.
