3 Simple Steps to Discover Your Primary Audience
Defining your ideal member is the first step in developing a brand guide. All other brand elements flow from this.
What promise does your ideal member think you are making? What do they expect when they engage with your association?
To answer these questions, you have to know who your brand speaks to. When you put your ideal member at the center of your communications, you will improve member engagement, increase renewals, and attract the right prospects!
Download the complimentary primary audience worksheet to learn more:
