Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest episode of the Mind Your Own Marketing Business podcast to answer that question and many more!
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
Leaders are directing their energy to all the wrong places instead of maximizing their impact by investing in their people– all to the detriment of their business. Here are four solutions.
Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity that will resonate with current and future members.
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple ideal audiences to speak to, when to integrate AI and more.
Deciding whether or not it is time for a rebrand can feel overwhelming. Learn three signs to look for that signal it’s time.
It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components of creating a compelling brand proposition.
An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.
Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from Justin and Cheri as they discuss why this critical exercise is also one of their favorites!
Random acts of marketing waste your people’s time and your organization’s money. Aim for the primary audience in your bullseye to score the most points the fastest.
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.
