Insights Gathering is an important part of the Discovery process that provides valuable information about how your members or customers view your brand. Hear from Justin and Cheri as they discuss why this critical exercise is also one of their favorites!
Random acts of marketing waste your people’s time and your organization’s money. Aim for the primary audience in your bullseye to score the most points the fastest.
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.
Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken lightly. The process to choose a new name is usually part of an entire rebrand that involves time, energy and emotion.
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.
We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience.
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients.
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
