Most associations know they provide value. The challenge lies in articulating that value in a way that resonates with both members and prospective members. Learn how the Mercury Method informs clear messaging, aligned teams, and the confidence to communicate value effectively.
Investing in brand strategy might seem difficult to justify at first, but its true value lies in the long-term growth it fuels. Discover how brand strategy can reveal untapped value, positioning your organization for sustained growth and long-term success.
A strong, unique brand identity differentiates you from competitors, builds trust, and establishes authority in your industry. Here are seven ways to stand out from the crowd.
Your ideal audience is bombarded daily by messages and visuals from brands vying for their attention. Craft a strong brand strategy that delivers a consistent, seamless experience they can connect with to cut through the noise!
Have you ever wondered what a brand strategy firm like Mercury does and the value an outside perspective brings? Our founder, Justin, joins the latest episode of the Mind Your Own Marketing Business podcast to answer that question and many more!
Justin joins The Association Podcast to discuss the importance of finding your “one thing”, navigating organizational change, and other issues facing member-based organizations.
Leaders are directing their energy to all the wrong places instead of maximizing their impact by investing in their people– all to the detriment of their business. Here are four solutions.
Organizations face a pivotal moment of growth and opportunity as they consider merging with another association. It is an opportunity to craft a new identity that will resonate with current and future members.
Mercury team members, Emily and Cheri, answer all your brand strategy and marketing questions. Learn what a brand strategist does, how to navigate having multiple ideal audiences to speak to, when to integrate AI and more.
Deciding whether or not it is time for a rebrand can feel overwhelming. Learn three signs to look for that signal it’s time.
It is critical now more than ever to have a clear brand value that your team members can speak to consistently. Learn the four components of creating a compelling brand proposition.
An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.
