The Brand Growth Blueprint

Watch the Replay: Aligning Your Brand Strategy

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Did you miss the live session or want a refresher? You’re in the right place. In this first installment of the Brand Growth Blueprint Webinar Series, Justin Bieganek of Mercury Creative Group shares a practical framework for aligning your brand starting from the inside out.

You’ll also hear from guest experts Meesha (RedTree Web Design) and Katheryne (WSI Digital Marketing) as they join Justin in a candid conversation about the real-world challenges lean marketing teams face—from getting stakeholder buy-in to creating consistency across your digital presence.

In just 30 minutes, you’ll learn:

  • How to identify your primary audience (and why it matters)
  • Tips for gaining leadership buy-in, especially when you’re in a small marketing team
  • A step-by-step approach to building clear, consistent messaging pillars
  • Ways to align your team around a unified brand vision before launching externally

Plus: Don’t forget to download the Primary Audience Worksheet to implement the framework.

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Feeling stuck trying to do it all? Justin can help you bring clarity and direction.