Webinar Series: The Brand Growth Blueprint
Welcome to the Brand Growth Blueprint Webinar Series!
Being a small marketing department means you wear all the hats- from strategist and designer to website wrangler and SEO expert. It’s exciting, sure, but it’s also a lot. That’s exactly why we created this free webinar series just for you.
We’re bringing together three powerhouse experts: a brand strategist, a website pro, and an SEO guru to give you the tools, tips, and insider know-how to make your marketing work smarter (not harder).
Whether you’re struggling to get leadership buy-in, trying to turn your website into a true lead machine, or wondering how to rank on Google without a massive budget, we’ve got you covered.
Each session is packed with practical advice you can apply right now, plus real talk about the challenges marketers like you face every day. These 30-minute webinars are followed by live Q&A, so you can get expert insights tailored to your specific challenges. Join one, join all! Either way, you’ll leave feeling more confident, more equipped, and way less alone.
Webinar 1: Aligning Your Brand Strategy
Presenter: Justin Bieganek, Mercury Creative Group
Description:
Ever feel like your brand is kind of all over the place? One leader wants to be bold and edgy, another wants to play it safe and your audience is left wondering what you actually stand for. Sound familiar? You’re not alone.
In this first session, brand expert Justin Bieganek will walk you through how to build a rock-solid brand strategy that gets everyone, from your CEO to your sales team, on the same page. You’ll define exactly who you’re speaking to and what matters most to them, giving you the clarity to align your marketing efforts and messaging for maximum impact. Plus, we’ll talk about how to coach up your leadership team so they see your brand as a powerful growth tool, not just a pretty logo.
If you’re tired of feeling like you’re constantly reinventing the wheel every time someone asks, “So, what’s our brand story again?” This is the session for you.
Webinar 2: Optimizing Your Website as the Source of Truth
Presenter: Meesha Gerhart, RedTree Web Design
Description:
Your website is so much more than a place to park your logo and contact info- it’s the digital heartbeat of your brand. But if your site feels outdated, disjointed, or just plain hard to use, it’s working against you, not for you.
In this session, website guru Meesha will show you how to turn your website into your organization’s single source of truth- a place where your audience can easily understand who you are, what you offer, and why they should care. We’ll cover everything from smart design and intuitive navigation to messaging that speaks directly to your dream clients.
And because every marketing director has been asked “Why do we need to invest in the website again?” we’ll also share some surefire ways to help you make your case to leadership. If you want a website that works as hard as you do, this one’s for you.
Webinar 3: Driving Sustainable SEO Growth
Presenter: Katheryne Womack, WSI
Description:
Let’s be real, SEO can feel like a confusing mix of buzzwords, algorithms, and random Google updates. But here’s the good news: you don’t have to be an SEO wizard to make search engines work for your brand.
In this session, SEO expert Katheryne will break down exactly how to build a search strategy that actually fits your brand and your bandwidth. We’ll talk about how to optimize your website in ways that make sense for your audience, plus some smart off-page strategies that help you show up where it matters most.
Even better? We’ll show you how to track what’s working (and what’s not) so you can confidently show your leadership team that SEO isn’t just “something the tech team does”- it’s a core part of your marketing strategy. Whether you’re starting from scratch or looking for a fresh approach, this session will give you the roadmap you need.
Webinar 4: Bringing It All Together (Panel Discussion)
Presenters: Justin, Meesha & Katheryne
Description:
After three jam-packed sessions, you might be wondering how to connect all the dots and put these strategies into play. That’s exactly what this final session is all about.
All three of our expert presenters are coming together for a live panel where they’ll answer your burning questions, share real-life examples, and help you map out your own customized action plan. It’s like getting your very own marketing dream team live and ready to help you tackle your toughest challenges.
Whether you joined us for every session or you’re just popping in for the wrap-up, this is your chance to get practical, personalized advice and walk away with a clear, confident plan for your brand, your website, and your marketing future.
