Your brand is not what you say it is. Instead, it’s what your clients, members, and colleagues tell their besties your brand is. So why not ask them?
We gather insights from clients, members, and key stakeholders who have engaged with and experienced your brand. These conversations are a goldmine because stakeholders won’t always tell you the things that they will share with us.
Mercury is a trusted outside connection that draws out deeper conversations. This reveals your true brand essence and character. It informs how to improve processes or services your organization is providing. Sometimes, it brings out ideas for new products or services that are needed.
Watch this four-minute video to learn how these valuable insights create conversations with your internal team about areas of your organization that you may have never thought about.
Video Transcript
Cheri: Insights are just that. It’s insight that you maybe didn’t have before. I promise you, I could sit down with anybody and think of a thousand questions to ask them. But when I’m able to do it in terms of what a company’s brand looks like, it’s another place where we hold tension. So creating that Insights Report, sometimes the messages aren’t all sunshine and rainbows. Sometimes they are hard messages to relay back to our clients, and we do that with open hearts and open minds in a positive and supportive way and really approach it as opportunities for them.
Need a trusted partner to help gather insights? We’re here to help.
