Rebrands
Goff Public
Shaping a brand that shapes public opinion.
Project Overview
Founded as Goff and Coleman Advertising in 1966, Goff Public continues to be the only firm in Minnesota that offers a full range of public relations and public affairs services. Our relationship with Goff Public began when we were neighbors in Lowertown and grew during our mutual involvement with The Saint Paul Chamber of Commerce. When they were ready for a rebrand, they selected us. We were provided with the new name and the creative process began. The stylish G and P icon has worked extremely well for them in a variety of applications, including social. We also created interesting patterns and backgrounds featuring the icon to be used in multiple collateral pieces. They engaged us once again for custom illustration to be featured on the cover of their social media etiquette book, Ask Annie.