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Project Overview

New Responsive Website Provides Info in a Clear + Appealing Manner

Conwed Global Netting Solutions recently acquired Filtrexx. Filtrexx is the industry leader and a global advocate in performance-based sediment and erosion control research and practices. Wanting to capitalize on Filtrexx’s existing brand equity by keeping their current identity intact, the Conwed internal marketing team turned to us.

They wanted us to bring the same vision and success to this project as we did to the redesign of the Conwed Plastics website. A custom theme was designed and programmed with clean, content-driven navigation in mind. The home page was used to display the multitude of products in a clear and concise manner, allowing the user to find the information they needed without overwhelming them.

The site was built on the Concrete5 CMS platform. The team at Conwed are big fans of the super user-friendly CMS. It puts the control in their hands with simple tools for changing website page content, layouts and more.

Concrete5 is a flexible and powerful platform, which allowed us to address three special requests for the site:

  • Filtrexx needed special landing pages for PPC marketing and subdivisions that required something more than just a regular page. We were able to create special landing pages which allow the internal team to apply unique colors, layouts and content as needed.
  • Conwed uses Act-On and Landleader for tracking their website submission forms while Filtrexx used Zozo. Tracking these form submissions in CRMs and lead tracking software is critical for Conwed and Filtrexx’s marketing and customer service efforts. Custom-coded integrations with Leadleader, Zoho and Act-On were added to the website form submissions, allowing all software to receive the same information allowing everyone to stay informed.
  • One item on Filtrexx’s wish list was an easy to manage job posting page that would allow them to post job openings and receive applications with little effort. Using Concrete5’s custom page composer, we built a page that makes job postings a breeze and added an easy button for applying online.