Bassett Creek Dental

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Project Overview

Promenade-Style Video Surprises Staff + Wows Patients​

Sometimes our job is super fun. Bassett Creek Dental, a long-term client, approached us asking for a fun video that they could share with patients on their birthday. They were looking something fun and memorable that would make clients feel connected to the dental clinic. The finished piece did that and more. It not only connected patients to the clinic, but it connected staff to each other in a fun and unique way. Our creative team combined efforts with some of our trusted experts to compose an original re-mix of the Happy Birthday song. Two local talents recorded it in-studio with a music producer that pumped up their voices and layered them to make it sound like a larger group. The day of the shoot, our talented director Josh Campbell of brilliant fete´, worked one-on-one with each dentist and staff member to prepare them for their lip synching and choreography. Timing and precision were crucial in the creation of this one-take wonder. This certainly took our video stars out of their comfort zones. In the end, they loved seeing themselves on video. It turned out to be an exciting team-building day that our skilled photographer, Sharri from terra sura, captured many fun candids of the collaboration.