Design + Prepare + Communicate
Once we have reviewed recommendations for refreshing your brand elements our partnership continues with the addition of our creative team. Design and production of your brand identity, website, content, marketing and promotional materials take place in this phase.
Mercury facilitates weekly discovery sessions to gather project goals plus current perceptions of your brand in the marketplace from leadership and team members.
Our creative team will join in at this stage to design and develop your new brand elements. Your assigned project director and brand strategist will also help direct your project.
Creating your brand elements often happens simultaneously with different timelines for completion. Each new design and messaging element will be presented as they are finished. You will receive all necessary design and content files that your business will own.
We are a highly responsive team and your project director will continue to help guide the design process to keep you on track. Timing is dependent on project scope for each brand element.
What made you click here? Is your business changing? Is your leadership or your team evolving? Are you thinking about a new brand identity, design or website? Let’s collaborate.
Take Flight is the second phase of the Mercury Method™. This phase will help bring your brand strategy to life by applying your key messaging and fresh new design to your brand elements. View Spread Your Wings to see what happens in phase one or move to Soar to see what’s next.