Insights

Ideas that help you create solutions.
How You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
Read MoreReady to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
Read MoreAvoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
Read More7 Things I Learned From 24 Years in Business and 50 Years of Life
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
Read MoreThe Power of the Mercury Method
The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.
Read MoreLeveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?
Read MoreGrowth Lives on the Edge of Uncomfortability
We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.
Read MoreHow Brand Strategy Impacts Recruiting
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience.
Read MoreWebsite Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself to determine which is needed and when to do it!
Read MoreDefining Your Manifesto Is Key to a Great Brand Experience
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone. It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]
Read MoreWhen a Branding Agency Evolves Its Own Brand
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
Read MoreWhat is Brand: How do you know if your brand is creating an emotional connection?
A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.
Read MoreHow You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
View MoreReady to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
View MoreAvoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
View MoreHow Brand Strategy Impacts Recruiting
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience.
View MoreDefining Your Manifesto Is Key to a Great Brand Experience
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone. It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]
View MoreWhen a Branding Agency Evolves Its Own Brand
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
View MoreWhat is Brand: How do you know if your brand is creating an emotional connection?
A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.
View MoreBrand Awareness Goes Both Ways: Discover How People Really Feel About Your Brand
It’s easy to track marketing ROI for activities like a direct mail coupon offering or a client acquisition event. It’s more difficult to determine the value of activity that builds your brand. Discover why Brand Awareness matters and how it translates to your bottom line.
View MoreHow Defining Essential Value Communicates Authenticity For Your Brand
You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread that resonates with your members and weave it into your communications to help strengthen loyalty.
View MoreHave Marketing Challenges? Look At Your Brand First
Let’s talk about your organization’s marketing pain points- we all have them! Our team of branding experts weighed in on the most common frustrations they hear from clients and how we help solve them.
View MoreThinking of Rebranding? See Why It’s Worth The Investment
Are you curious what a rebrand can do for your organization? Hear from one of our client’s firsthand! We worked with the Associated General Contractors of Minnesota on rebranding their 100-Year-Old Association.
View More3 Simple Secrets Successful Marketing Directors Know That Help Them Avoid Messy Messaging
Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are three simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.
View MoreHow You Know Your Rebrand Is Successful
How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.
View MoreAvoid These 3 Mistakes When Crafting Your Mission, Vision, and Manifesto Statements
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
View MoreThe Power of the Mercury Method
The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.
View MoreGrowth Lives on the Edge of Uncomfortability
We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.
View MoreHow Brand Strategy Impacts Recruiting
Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience.
View MoreDefining Your Manifesto Is Key to a Great Brand Experience
Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone. It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]
View MoreHow Defining Essential Value Communicates Authenticity For Your Brand
You know that a brand’s authenticity is important, but how do you define what that essential value is? Learn how to identify the common thread that resonates with your members and weave it into your communications to help strengthen loyalty.
View More“Is It Time for a Change?” Questions to Ask Your Organization to Gauge if It Needs a Change in Messaging, Look and Feel
Change can be hard, it’s time-consuming and uncomfortable. It’s easy to continue doing things the way you’ve always done them. But, as things change within your organization it’s important to take a look at the way you’ve always done things and ask if those ways still make sense for the current state of your business.
View More3 Simple Secrets Successful Marketing Directors Know That Help Them Avoid Messy Messaging
Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are three simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.
View MoreFive Ways to Attract Luck
This month a wee bit of the Irish comes out in many of us, and we like to think an extra bit of luck is floating in the air. Check out what we think are the best ways to get lucky (in business).
View MoreYour Association Marketing Questions Answered
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!
View MoreLove. Trust. Relationships.
In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.
View MoreWebsite Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself to determine which is needed and when to do it!
View MoreA Fresh Brand Needs A Fresh Website
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a fresh website!
View MorePlan Effectively for Website Success
Building a new website for your business can be a daunting task whether you’re creating one from the ground up or updating an existing site.
View MoreReady to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
View MoreLeveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?
View MoreWebsite Refresh or Redesign: Which Do I Need and When?
Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself to determine which is needed and when to do it!
View MoreYour Association Marketing Questions Answered
Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!
View MoreExecuting Impactful Virtual Events: Part One
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
View MoreExecuting Impactful Virtual Events: Part Three
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
View MoreExecuting Impactful Virtual Events: Part Two
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
View MoreHow to Capture a Professional Headshot with Your Mobile Phone
Looking for a way to capture a new headshot without a photographer?
View MoreTime to Streamline Your Communications? Learn How to Facilitate Your Own Audit.
Learn to guide your own communications audit.
View MoreAre You Measuring the Right Metrics?
Understand, track and manage the cause-and-effect relationships that control the performance of your company.
View MoreHow to Create an Experience, Not Just Another Event
Focus on creating experiences that attract the right attendees then leave them wanting more.
View MoreReady to Soar? This Marketing Series Is Curated Just for Associations
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
View More7 Things I Learned From 24 Years in Business and 50 Years of Life
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
View MoreLeveraging Video Is a Surefire Way to Get Your Brand Noticed
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?
View MoreWhen a Branding Agency Evolves Its Own Brand
As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.
View MoreBanking On Relationships: the Independent Community Bankers of Minnesota Convention
If we have learned one thing in the past few years, it’s that relationships matter more than ever. And not the short-term, transactional kind! We attended the Independent Community Bankers of Minnesota Convention and shared our two cents on adapting to the new hybrid work model.
View MoreOur Founder, Justin, Is First Guest on New Marketing Leadership Podcast
Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is extremely important to us! We recently found such a partner in Kudoscode, a Minneapolis-based web development firm. After numerous successful projects together, their owner Michael sat down for a discussion with our Founder Justin who shared his marketing leadership tips and discussed ways to deal with different obstacles in the ever-changing landscape we are all navigating.
View MoreRochester Moves Forward Together
The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.
View MoreExecuting Impactful Virtual Events: Part One
Learn how to transition your event to the virtual space as we share our learnings from facilitating the Associations North event online!
View MoreA Fresh Brand Needs A Fresh Website
Immersive website discovery sessions with the Terrybear staff to guide the user experience, define the creative direction, and determine the final development needs for a fresh website!
View MoreExecuting Impactful Virtual Events: Part Three
Learn how to foster the connections after the event is over and the importance of follow-up and relevant post-event resources.
View MoreExecuting Impactful Virtual Events: Part Two
Learn how to keep your attendees engaged during your events as we share our learnings from facilitating the Associations North event online!
View MoreShift Out of Reactive Mode
Now that the dust has somewhat settled, it’s time to move your mindset from reactive to proactive.
View More