BTS3

Use Video to Benefit Your Brand

You know there is great potential for video to grow your business but you also feel like it can be an expensive risk! We asked our video team some questions to help demystify the video storytelling process.

Read More »
MCG Brand Strategy BrandValue Thumb

The Right Two Words Can Define Your Brand’s Value

A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.

Read More »
MCG Brand Strategy MercuryMethod Thumb

The Power of the Mercury Method

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.

Read More »