Ideas That Help You Create Solutions
President and CEO of UMACHA, Angi Farren, joins our Founder, Justin, to discuss building community one team member at a time during our LinkedIn Live event. Watch the replay!
Building Community Through Strong Connections: LinkedIn Live with Angela Kisskeys of Associations North
Our Founder, Justin, sat down with Associations North President, Angela, to discuss building community through strong connections during our inaugural LinkedIn Live event. Watch the replay!
If your messaging and brand elements are inconsistent, or if your team members don’t know who your ideal audience is and the problem you solve, you have a brand problem! Watch our experts discuss how we identify and solve common brand problems in our Brand Strategy Video Series.
A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.
Renaming your organization is a BIG deal. For over 20 years, Mercury has helped companies and associations take this brave step, and it’s never taken lightly. The process to choose a new name is usually part of an entire rebrand that involves time, energy and emotion.
Looking for a hands-off revenue opportunity that adds value for your members? Mercury’s newest marketing series is a win-win for associations.
Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.
Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.
The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?