MCG color logo upd
MENU

Category: Strategy

Line 1 resized 1
MCG Brand Strategy BrandValue Thumb

The Right Two Words Can Define Your Brand’s Value

A well-executed brand experience creates an emotional connection to an organization’s ideal audiences. Defining your essential value is a BIG part of building your brand guide, and it requires the ability to listen. When one or two words keep popping up in conversation, they are clues to defining your essential value.

Read More »
MCG Brand Strategy MercuryMethod Thumb

The Power of the Mercury Method

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.

Read More »
uncomfortable

Growth Lives on the Edge of Uncomfortability

We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.

Read More »

Want strategy + design solutions in your inbox each month?

Subscribe to Mercury Insights!