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Category: Strategy

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The Power of the Mercury Method

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.

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Growth Lives on the Edge of Uncomfortability

We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.

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How Brand Strategy Impacts Recruiting

Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience. 

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3 Simple Secrets Successful Marketing Directors Know That Help Them Avoid Messy Messaging

Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are three simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.

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Five Ways to Attract Luck

This month a wee bit of the Irish comes out in many of us, and we like to think an extra bit of luck is floating in the air. Check out what we think are the best ways to get lucky (in business).

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Your Association Marketing Questions Answered

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!

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Love

Love. Trust. Relationships.

In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.

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