Category: Brand

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messymessaging

3 Simple Secrets Successful Marketing Directors Know That Help Them Avoid Messy Messaging

Consistency is key in keeping your communications on-brand. Consistent messaging provides efficiency for your team and builds trust for your audience. When you have a consistent message, you provide a consistent experience that leads to consistent results. Here are thre really simple checkpoints that successful marketing directors use to ensure they don’t get caught in the traps that can start making brand messages feel inconsistent and disconnected.

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cro metrics

Rochester Moves Forward Together

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.

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