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Author: Mercury Creative Group

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Our Founder, Justin, Is First Guest on New Marketing Leadership Podcast

Finding the right partners to serve our clients alongside us is a continuous quest. Identifying others that share our obsessive attitude toward client service is extremely important to us! We recently found such a partner in Kudoscode, a Minneapolis-based web development firm. After numerous successful projects together, their owner Michael sat down for a discussion with our Founder Justin who shared his marketing leadership tips and discussed ways to deal with different obstacles in the ever-changing landscape we are all navigating.

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Your Association Marketing Questions Answered

Even as things continue to change, one thing remains the same – you need to connect with your current members while attracting new ones. The single best way to do that is by making sure your team has clarity around your brand and the value that it brings. Establishing a strong brand that is a true reflection of who you are and what you have to offer will give your association the ability to take flight and soar in 2021 and beyond!

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Rochester Moves Forward Together

The third-largest city in Minnesota, Rochester, was suffering from multiple brand personalities. Although the 15 departments worked in concert to efficiently manage the large, complex City, the visual identities were inconsistent and, therefore, confusing to their organization and the community.

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Project Focus: Electrical Association Rebrand

The Electrical Association, formerly Minnesota Electrical Association, has been proudly supporting electrical contractors for over 90 years. As times have changed, so have the products and services that they extend to their members. To continue evolving, they realized it was time to reconnect to their brand and create a fresh and relevant identity that is a better reflection of their dynamic, energized, and connected association.

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Our Rebrand Story: From Beganik to Mercury Creative Group

We learned that Bieganek is Polish for messenger. Seriously. Justin’s ancestors literally ran messages from village to village. Talk about a connection. Then, inspiration struck. Mercury is the messenger of the gods, we are the messengers for some really awesome clients and their brands, and our talented founder has messaging in his blood.

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