How do you know your rebrand is successful? Watch our thought leaders, Justin and Cheri, dive into this topic in our brand strategy video series.

Looking for a hands-off revenue opportunity that adds value for your members? Mercury's newest marketing series is a win-win for associations.

Over many years of crafting mission, vision, and manifesto statements we’ve identified three common mistakes to avoid.

Mercury Founder, Justin Bieganek, celebrated a milestone birthday recently. He shares the seven takeaways he uncovered during this time of reflection.

The Mercury Method helps leaders clarify and communicate the value of their organization so their team, clients, members, prospects, and communities can self-identify that they belong. Learn how in this video from our brand experts, Justin and Cheri.

The research is clear! Video is one of the most effective ways to build trust and increase brand engagement. It is one of the best mediums for storytelling. Building video into your marketing strategy will help you connect with your ideal audiences on a more personal level. But where to start?

We anticipate and welcome the discomfort that comes with creating something new! And we help our clients hold tension in the process. Hear from our Founder, Justin, and Brand Strategist, Cheri, in this 4-minute video as they discuss the growth that happens when you get uncomfortable.

Strategically recruiting new employees or members is more important than ever. In today’s competitive job market, your messaging needs to cut through the noise in order to connect with your ideal audience. 

Website refreshes and redesigns are not the same. They involve different levels of resources and address different levels of needs. Here are questions to ask yourself to determine which is needed and when to do it!

Your manifesto is your purpose. It is what you believe. Your manifesto isn’t just what you tell each other or what you tell your clients. It is what you tell everyone.  It cuts through the noise and goes to the heart of the core values and beliefs that guide your team. It is carved in […]

As our brand strategy + design firm grew and evolved, we needed to stop and take ourselves through our process, The Mercury Method. So, we became our own client! Mercury Creative Group founder, Justin Bieganek, sits down to answer the questions that we ask our clients.

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.